Apple Vision Pro Personal Injury & Distracted Driving Products Liability Litigation

Shortly after Apple's $3,499 Vision Pro spatial computing headset launched in February 2024, a wave of viral videos emerged showing consumers wearing the device while driving vehicles, riding in traffic, and operating other machinery. Plaintiffs in this class action allege that Apple failed to implement adequate safety warnings, technical safeguards, or hardware/software interlocks to prevent use of the headset while in motion, despite knowing the device obstructs normal vision and situational awareness. Multiple accidents and near-misses were reported, and law enforcement agencies in several states issued public safety warnings.

The lawsuit alleges negligent product design, failure to warn, and violations of California consumer protection statutes. Plaintiffs contend that Apple's own marketing—which prominently depicted users engaging with immersive spatial content in various environments—contributed to consumer confusion about safe usage boundaries. The litigation also raises novel legal questions about manufacturer liability for mixed-reality devices that blend digital overlays with real-world environments, a rapidly emerging area of products liability law.