H&M Class Action Over Alleged False Sale Deadline Emails

Two Washington residents initiated a class action lawsuit against H&M Hennes & Mauritz AB and H&M Fashion USA Inc. The core allegation is that the company sent marketing emails to Washington shoppers that falsely claimed limited-time discounts were expiring within hours. The plaintiffs argue this pattern misled consumers into believing they needed to act quickly to secure savings that were either still available or would soon be improved.

The lawsuit contends that the subject lines of these emails were false or misleading, violating the Commercial Electronic Mail Act (CEMA). The plaintiffs seek to represent a class of Washington residents who received commercial emails from H&M containing subject-line messaging that misrepresented the facts of a sale or promotion. The allegations suggest H&M tracked recipients' locations via IP addresses and purchased data from brokers to send these emails.

The case was originally filed in Spokane County Superior Court in April 2026 before being removed to the U.S. District Court for the Eastern District of Washington. The plaintiffs are demanding a jury trial. For more information, affected individuals are advised to consult with the listed attorneys, as the content does not specify a current claims deadline or settlement process.