Hims & Hers Health Website Tracking Class Action

A consumer initiated a class action lawsuit against Hims & Hers Health Inc., alleging that the company disclosed sensitive health information belonging to consumers to various third parties without obtaining their consent. The complaint was filed in the Florida federal court by Johnathon Holbrook, who claims the telehealth company used tracking technologies on its website, www.hims.com, to gather and share user data without prior notice or consent.

The allegations center on the collection and disclosure of health information and electronic communications to companies such as Meta, Google, and Amplitude. The lawsuit asserts claims for violations of the Florida Security of Communications Act and the Florida Deceptive and Unfair Trade Practices Act, in addition to breach of confidence and unjust enrichment. The plaintiff contends that the company used this data, gathered in real time when users interacted with the site, to boost its advertising revenue.

The class action seeks to represent all Florida residents whose electronic communications were intercepted by third-party tracking technologies deployed by Hims. The plaintiff is demanding a jury trial to seek damages, restitution, disgorgement, and injunctive relief. The plaintiff's attorney is Adam A. Schwartzbaum of Schwartzbaum P.A.