False Advertising of "Natural" Food Products

This class action targets a common marketing tactic in the food industry: the use of the term "Natural." The lawsuit argues that numerous companies label their products—from granola bars to sodas—as "All Natural" or "100% Natural" when they contain synthetic ingredients, such as artificial preservatives, synthetic vitamins, or chemically processed sugars like high-fructose corn syrup.

Plaintiffs contend that this is a deceptive practice that misleads health-conscious consumers into paying a premium for products they believe are free from artificial components. The suit seeks to force companies to change their labeling and to refund customers who were allegedly duped by the misleading marketing claims.