Consumer Fraud

P&G and Church & Dwight Unscented Deodorant Fragrance Allegations

P&G and Church & Dwight Unscented Deodorant Fragrance Allegations — Consumer Fraud class action lawsuit

Case Overview

Two separate class action lawsuits were initiated by consumers against Church & Dwight Co. Inc. and The Procter & Gamble Company. The plaintiffs contend that the deodorants from these companies, specifically Arm & Hammer and Native brands, are falsely advertised as

Who May Qualify

New York consumers who purchased Arm & Hammer Essentials Unscented Deodorant or Arm & Hammer UltraMax Unscented Antiperspirant and Deodorant within the last four years, or New York consumers who purchased Native Unscented Deodorant during the same period.

Frequently Asked Questions

What specific ingredients are alleged to be in the deodorants?

The complaints allege that Church & Dwight's products contain Ethylene brassylate, and P&G's Native deodorant contains Zingiber officinale, or ginger root extract, both of which are fragrance ingredients not disclosed on the front label.

What are the core arguments of the lawsuits?

The lawsuits argue that the companies violated New York consumer protection laws by making the

What is the difference in pricing alleged for the Native deodorant?

One complaint notes that the Native Unscented Deodorant costs $5.28 per ounce, which is more than the $4.35 per ounce cost of the brand's Sea Salt & Cedar scented version.

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