Princess Cruises Deceptive Promotion Email Class Action

The lawsuit was initiated by Cassandra Martinson against Princess Cruise Lines Ltd. The core allegation is that the company sends emails to consumers containing misleading subject lines. The action was filed in Washington state court, alleging violations of state consumer protection laws, specifically the Washington Commercial Electronic Mail Act (CEMA).

The claims center on the deceptive nature of the promotional emails. Martinson argues that the subject lines create a false sense of urgency by suggesting limited-time offers or impending sales endings. Furthermore, the lawsuit alleges that the advertised discounts are misleading because consumers do not receive actual savings off the true regular prices, violating both CEMA and Washington’s Consumer Protection Act.

The lawsuit seeks to represent any Washington state resident who received such promotional emails. The plaintiffs are seeking certification of the class action, damages, fees, costs, and a permanent injunction against Princess Cruises. The case is currently active, and the plaintiff is represented by Cody Hoesly of Barg Singer Hoesly P.C. and Jonas B. Jacobson, Simon Franzini and Martin Brenner of Dovel & Luner LLP.