Samsung M Series TVs Allegedly Falsely Marketed as Mini LED
Case Overview
A California consumer initiated a class action lawsuit against Samsung Electronics America Inc., alleging that the company falsely advertised its 2026 M70H, M80H, and M90H televisions as featuring Mini LED technology. The complaint states that despite marketing features like “Mini LED precision” and “Mini LED HDR,” the televisions allegedly utilize an ordinary LED backlight instead of the smaller, independently controlled local dimming zones characteristic of true Mini LED technology.
The allegations center on fraudulent misrepresentation and concealment, as the suit claims Samsung prominently advertised the Mini LED features while burying disclosures in fine print that the technology was software-based rather than hardware-based. The lawsuit cites independent testing that allegedly found no local dimming in the M70H and M80H models, and the plaintiffs assert claims under various state laws, including California’s Consumers Legal Remedies Act and False Advertising Law.
The proposed nationwide class covers purchasers of the M70H, M80H, or M90H from January 1, 2026, onward, with a separate subclass for California buyers. The plaintiffs are seeking damages, restitution, and an injunction to stop the misleading advertising. The plaintiff is represented by Philip L. Fraietta of Bursor & Fisher P.A. and Thiago M. Coelho of Wilshire Law Firm PLC.
Who May Qualify
Consumers who purchased new Samsung M70H, M80H, or M90H televisions from January 1, 2026, through the present.
Frequently Asked Questions
What specific models are at the center of the allegations?
The lawsuit focuses on Samsung’s 2026 M70H, M80H, and M90H televisions, which the plaintiff claims were marketed as Mini LED models.
What legal claims are being asserted against Samsung?
The lawsuit asserts claims for fraudulent misrepresentation, concealment, negligent misrepresentation, breach of express warranty, unjust enrichment, and violations of California’s Consumers Legal Remedies Act, False Advertising Law, and Unfair Competition Law.
Who is representing the plaintiff in this case?
The plaintiff is represented by Philip L. Fraietta of Bursor & Fisher P.A. and Thiago M. Coelho of Wilshire Law Firm PLC.
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