Consumer Fraud

Orajel Naturals Toothpaste Mislabeling Lawsuit

Orajel Naturals Toothpaste Mislabeling Lawsuit — Consumer Fraud class action lawsuit

Case Overview

Plaintiff Janet Ross initiated a class action lawsuit against Church & Dwight Co. Inc. because the company allegedly misrepresented its Orajel Naturals toothpaste line as

Who May Qualify

Consumers who purchased the Orajel Naturals products for personal use, including a potential New York subclass.

Frequently Asked Questions

What is the core allegation in the Orajel lawsuit?

The lawsuit claims that Church & Dwight marketed its Orajel Naturals toothpaste as

What specific ingredients are allegedly misleading?

The suit alleges the product contains cocamidopropyl betaine (CAPB), a synthetic detergent, which the company deceptively labeled as

What legal claims are being asserted?

The complaint asserts claims for violations of New York General Business Law and common-law fraud.

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