Consumer Fraud

Royal Caribbean Misleading Promotional Emails Class Action

Royal Caribbean Misleading Promotional Emails Class Action — Consumer Fraud class action lawsuit

Case Overview

The lawsuit was initiated by plaintiff Zachary Kahn against Royal Caribbean Cruises Ltd. The core allegation is that the company disseminated promotional emails to consumers located in Maryland that contained false or misleading details regarding the duration of various cruise sales. Specifically, the complaint points to an email from November 17, 2024, with a subject line suggesting an early access savings offer was ending the following day, which the plaintiff argues was untrue.

Kahn's complaint asserts that this conduct violates Maryland's Commercial Electronic Mail statute, which prohibits sending commercial emails with false or misleading subject lines to a Maryland resident when the sender knows or should know the recipient is in the state. The plaintiff argues that Royal Caribbean knew or should have known its emails reached Maryland residents because the company operates in the state, markets to its consumers there, and maintains detailed customer data.

The plaintiff seeks to represent all Maryland residents who received such misleading emails within three years before the complaint was filed, demanding a jury trial and statutory damages. The plaintiff is represented by Vaughn Stewart of Coulson P.C.

Who May Qualify

All persons in Maryland who received one or more commercial electronic mail messages from Royal Caribbean containing a subject line that stated or implied that a cruise promotion was ending when it was actually extended, within three years before the filing of the complaint.

Frequently Asked Questions

What is the basis of the lawsuit against Royal Caribbean?

The lawsuit claims that Royal Caribbean sent promotional emails to Maryland consumers that contained misleading information. Specifically, the emails allegedly suggested that certain cruise promotions were ending when the company had actually extended those offers.

What law does the plaintiff claim was violated?

The plaintiff alleges that Royal Caribbean violated Maryland's Commercial Electronic Mail statute. This statute prohibits sending commercial electronic mail with false or misleading information in the subject line to a Maryland resident when the sender is aware or should be aware of the recipient's residency.

Who is representing the plaintiff in this case?

The plaintiff is represented by Vaughn Stewart of Coulson P.C. The lawsuit is filed in the U.S. District Court for the District of Maryland.

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